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Doug Morris works Distribution Deal for new label, "12 Tone"

Doug Morris is the only executive to have lead all three major labels, including Universal, Sony, and Warner Music groups. Upon the launch of his own label, 12 Tone Music, sources report he has been courting Warner Music in hopes of a distribution deal. Assuming the deal goes through, Morris will once again be working closely with Warner--of which he was president in 1994.

Doug Morris, Neilson Barnard/Getty Images

According to Billboard, Morris has already secured funding for the new label, after talking with Apple Music and Steve Bartels. Many industry veterans have gone on to start their own companies in recent years, and we look on curiously as 12 Tone Music joins the running.

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